My Journey
So Far

Learn a bit more about my background, areas of focus and side-projects

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Hi, I'm Alex. I'm a brand + product designer focused on crafting end-to-end digital experiences. I currently work at ustwo in Sydney, Australia. 

During my career, I've been fortunate enough to work with brands & organisations such as Qantas, Google, Defence Force Recruiting, Nescafé, eBay, Vogue, ESPN, CSIRO and The Department of Industry, Innovation & Science.

I feel comfortable wearing multiple hats on a project or working within a finely-tuned, diversely skilled product team. I believe that small, thoughtful details make a design memorable and that user-centered insights make them loveable.

Whilst my specialty is in digital experience, I'm open to side projects such as custom typeface design, album cover artwork or brand identities.

My areas of focus

Digital

Responsive Web Design
Mobile App Design

Design Systems

User Experience

Rapid Prototyping
Information Architecture
User Testing

Brand

Brand Identity
Brand Guidelines
Logo Design

Creative

Art Direction
Concept Development
Writing

A Future Away: Travel Writing & Photography 

A Future Away is a travel blog I started with my wife, Lena, in 2018. Together we have travelled to, photographed and written about destinations across Asia & Europe

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Recent Writing

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Bringing a physical space to life with an AR mural

Immersive | Conceptual | Craft

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Using Motion at Adrenalin

UI | Motion | Craft

Some of my (mostly travel) photography 

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Want to chat? Get in touch

Copyright © 2020 Alex Dale