My Journey
So Far
Learn a bit more about my background, areas of focus and side-projects
Hi, I'm Alex. I'm a brand + product designer focused on crafting end-to-end digital experiences. I currently work at ustwo in Sydney, Australia.
During my career, I've been fortunate enough to work with brands & organisations such as Qantas, Google, Defence Force Recruiting, Nescafé, eBay, Vogue, ESPN, CSIRO and The Department of Industry, Innovation & Science.
I feel comfortable wearing multiple hats on a project or working within a finely-tuned, diversely skilled product team. I believe that small, thoughtful details make a design memorable and that user-centered insights make them loveable.
Whilst my specialty is in digital experience, I'm open to side projects such as custom typeface design, album cover artwork or brand identities.
My areas of focus
Digital
User Interface Design
Interaction Design
Design Systems
User Experience
User Research & Synthesis
Design Thinking Workshops
Experimentation
Brand
Brand Identity
Brand Guidelines
Digital Brand Extension
Creative
Art Direction
Concept Development
Photography
A Future Away: Travel Writing & Photography
A Future Away is a travel blog I started with my wife, Lena, in 2018. Together we have travelled to, photographed and written about destinations across Asia & Europe
Recent Writing
Some of my (mostly travel) photography
Want to chat? Get in touch
Copyright © 2020 Alex Dale