My Journey
So Far

About my background, areas of focus and side-hustles.

Hi, I'm Alex. I'm a product designer focused on crafting end-to-end digital experiences. I currently work at ustwo in Sydney, Australia. 

During my career, I've been fortunate enough to work with brands & organisations such as Qantas, Defence Force Recruiting, Nescafé, eBay, Vogue, ESPN, CSIRO and The Department of Industry, Innovation & Science.

I feel comfortable wearing multiple hats on a project or working within a finely-tuned, diversely skilled product team. I believe that the small details make the design memorable and that thoughtful insights make them meaningful.

Whilst my speciality is in digital experience, a perfect side project for me would be a bespoke typeface, album cover artwork or brand identity for a film or NBA player.

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My areas of focus

Digital

Responsive Web Design
Mobile App Design

Design Systems

User Experience

Rapid Prototyping
Information Architecture
User Testing

Brand

Brand Identity
Brand Guidelines
Logo Design

Creative

Art Direction
Concept Development
Writing

afa-hero

A Future Away: Travel Writing & Photography 

A Future Away is a travel blog I started with my wife, Lena, in 2018. Together we have travelled to, photographed and written about destinations across Asia & Europe

Recent Writing

ardoor-blog

Bringing a physical space to life with an AR mural

Immersive | Conceptual | Craft

adrenalin-motion

Using Motion at Adrenalin

UI | Motion | Craft

Some of my (mostly travel) photography 

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Want to chat? Get in touch

Copyright © 2020 Alex Dale