Hi, I'm Alex  I'm a brand + product designer focused on crafting end to end digital experiences.

I currently work at x15ventures in Sydney, Australia.

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Design Since '89

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Hi, I'm Alex    I'm a brand +  product designer focused on crafting end-to-end digital experiences. I currently work at x15ventures in Sydney, Australia.

Featured Work

Interested in seeing more of my work?

My areas of focus

Digital

User Interface Design
Interaction Design
Design Systems

User Experience

User Research & Synthesis
Design Thinking Workshops
Experimentation

Brand

Brand Identity
Brand Guidelines
Digital Brand Extension

Creative

Art Direction
Concept Development
Photography

About me

During my career, I've worked with brands & organisations such as Qantas, Google, Defence Force Recruiting, Nescafé, eBay, Vogue, ESPN, CSIRO and The Department of Industry, Innovation & Science.

I feel comfortable wearing multiple hats on a project or working within a finely-tuned, diversely skilled product team. I believe that the small details make the design memorable and that thoughtful insights make them meaningful.

Emotional design is at the heart of everything that I do.

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Copyright © 2020 Alex Dale