Hi, I'm Alex  I'm a brand + product designer focused on crafting end to end digital experiences.

I currently work at ustwo in Sydney, Australia.


Design Since '89


Hi, I'm Alex    I'm a brand +  product designer focused on crafting end-to-end digital experiences. I currently work at ustwo in Sydney, Australia.

Featured Work

Interested in seeing more of my work?

My areas of focus


Responsive Web Design
Mobile App Design

Design Systems

User Experience

Rapid Prototyping
Information Architecture
User Testing


Brand Identity
Brand Guidelines
Logo Design


Art Direction
Concept Development

About me

During my career, I've been fortunate enough to work with brands & organisations such as Qantas, Defence Force Recruiting, Nescafé, eBay, Vogue, ESPN, CSIRO and The Department of Industry, Innovation & Science.

I feel comfortable wearing multiple hats on a project or working within a finely-tuned, diversely skilled product team. I believe that the small details make the design memorable and that thoughtful insights make them meaningful.

Whilst my speciality is in digital experience, a perfect side project for me would be a bespoke typeface, album cover artwork or brand identity for a film or NBA player.

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Copyright © 2020 Alex Dale