Art Direction / Design.
Spoken is a jewellery brand that required a rebrand to expand their offers of service. Traditionally a wholesale company, Spoken needed to position themselves as a consumer oriented brand.
This new logotype communicates the elegance, sophistication and slight sense of mystery about Spoken Jewellery. By breaking away parts of the type within the logo, it allows the viewers mind to fill in that space. The unspoken words resonate.